Though this may not be a video related post. I still feel it all connects as branding is something that joins all aspects of things related to a club together. A change in style of print and logo will definately affect the project. As i have also been behind the design of the deep-traditioned FB Tees, i felt it was my responsibility towards to club to 'pimp' the new designs to suit today's style.
In my opinion, grunge is the answer. People have been telling me that they like the format and the text of the shirt. It works. But it is somehow 'too clean'. For more of the 'street' feel, i added scratch textures and paint marks for a manipulation of a paint work or a stencil worked against a rough surface.
This is not the final design. This is just an experiment.
Old design
As you can see from the past design, the bottom reads 'Hip-Hop, Street & Pop'. Due to a little lack of education in the past, we did not realise that Hip-hop culture and Street Dance culture is pretty differnt. By mentioning hip-hop & street seperately might also mean differnt things out of dance. The whole presence of the 'Pop' word is pretty subjective. Some object to say that we do pop dance. Others might mistake it for 'popping'. Thus the new footer 'Nanyang Polytechnic Street Dance Club' pretty much sums up all that we do. As Hip-Hop dance, Funkstyles, House and such is under the umbrella of Street Dance.
Did some colour trial tests for schemes that we do not already have. Here are what's feeling me tonight.
Past Colours
The first sets ever produced came in red based shirts with white print. (2005 - 2006)
Seen here is the white based & black print version (2005-2006) and the black based & green print (2007 - 2008) version.
The black based & white print FB-TV special (2007 - 2008) and white based & purple print (2007-2008) versions.
These sets are said to be the nicest produced. The black based & orange print (2006-2007) versions.
The highly subjective brown based & white print (2006-2007) version.
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